Quality.
Innovation.
Timeless.
Sixty years of doing
things our way.
Since 1966, Vic has been Groningen's home for quality fashion. Six decades of carefully chosen brands, genuine relationships and a refusal to compromise on what matters. This year we celebrate — and we're just getting started.
Our story
Six decades,
one
standard.
Vic opened its doors in 1966 with a simple conviction: that quality and innovation should drive every decision. Not trends. Not hype. Just a genuine commitment to bringing the best to Groningen.
Over sixty years that conviction has never wavered. We've built lasting relationships — with the brands we carry and with the people who walk through our door. Our clientele spans generations, but they share one thing: an appreciation for clothes that are worth it.
In 2023, Senne took full ownership of the store after seven years leading it. Involved in every detail — from buying to the in-store experience — he's brought a sharper vision while keeping everything that has always made Vic, Vic.
What we stand for
Three pillars.
Everything else
follows.
These aren't marketing words. They're the principles that have shaped every collection, every store decision and every interaction since 1966.
Details matter. In the products we select and the experience we create for you, top-notch quality isn't a goal — it's the baseline we start from.
As pioneers in the north of the Netherlands, we bring something fresh each season. New names, unexpected pieces — genuinely exciting, not just fashionable.
We focus on pieces that outlast any trend — items that earn a permanent place in your wardrobe and that you'll wear with the same confidence ten years from now.
Where to find us
At the heart
of Groningen.
You'll find us right on the Grote Markt — the beating centre of Groningen, where the city comes together every day. It's the right place for a store that has always put its community first.
Groningen is one of Europe's youngest, most vibrant cities. That energy runs through everything we do.
Visit us
Grote Markt 45
9711 LX Groningen
+31 (0) 50 312 67 65
info@vicfashionformen.nl
Our selection
Brands we're
proud to carry.
Every label in our store has earned its place. We carry names that share our values — craftsmanship, identity and longevity over hype.
The store
A space built
for discovery.
In 2024 we renovated our store completely — not just to look beautiful, but to feel like somewhere worth spending time. Every material, every display, every corner was considered.
Footwear & First Impressions
Step in and immediately encounter our curated sneaker and shoe wall alongside key seasonal pieces — the best introduction we can offer.
An Experience in Itself
A one-of-a-kind installation space with gallery-like depth. A place where special products get the spotlight they deserve.
Clothing & Collections
Explore our full clothing offer across a thoughtfully designed floor with dedicated brand zones and a warm, unhurried atmosphere.
Always Something New
Our Grote Markt-facing windows are a canvas we change regularly — a reason to stop by even when you're just passing through.